Sept 29 meetup: User Research Panel

When: Tuesday, September 29, 6:30pm
Where: Irish Pub, 2nd floor (124 N Water St)
Cost: FREE!
RSVP: Here (note: you are not required to RSVP to attend. Feel free to just show up!)

User Research. It’s important. Really important it. Without involving actual users in a UX design process, the “U” part of the equation gets chopped out and all that’s left is the “X” part (eXperiences). Whether those are the right or wrong “Xes” is an unknown. Doing timely, iterative user research can help alleviate these unknowns. It helps get concepts into the wild before they get too fully baked and too costly to re-work.

In mkeUX’s 5 year history, research is the topic that seems to create the most hub-bub. We’ve had speakers talk about research, but there always seems to be a thirst for more information.

To help quench this thirst, we’ve decided to organize a panel of 4 of Milwaukee’s preeminent User Researchers: Kim Baker, John Dugan, Deb Sova, and Rob Sova. Each will provide their unique perspective on how research happens in academia, consulting organizations, and within in-house UX teams.

The panel will be moderated by Milwaukee’s very own Steve Grobschmidt, mastermind behind The Art of Web Accessibility.

Types of topics that may be discussed:

  • User research methodologies (contextual inquiry, cognitive walkthroughs, usability testing)
  • How to recruit users
  • How to get stakeholders to invest in research
  • What fidelity of designs can/should be tested
  • Testing horror stories
  • Research slam dunks

Like all mkeUX meetings, we’d primarily like this to be an open dialog, so please feel free to come to the meetup prepared with any questions you have about user research.

Speaker bios:
Kimberly Baker teaches undergraduate business writing, technical writing, and usability, and MBA classes in critical and analytical thinking at UW Milwaukee where she also co-manages a Usability Testing Lab. Baker has a decade of  experience in marketing communications, and she earned a BA in advertising from Marquette University, an MA in English specializing in Professional Writing from UWM and she is currently a PhD candidate.

John Dugan has been in the field of usability and user experience design for over 20 years. His psychology doctoral gave him a strong background in HCI, measurement and statistics — three areas of inquiry he is passionate about. After leaving academia, he’s worked for a host of different companies across a swath of industries ranging for large IT consulting firms, globally recognized Internet companies, banks, and retailers.

Deborah Sova has been around the UX usability block a few times. Having spent nearly 20 years observing hundreds of people interacting with technology, she continues to enjoy providing user research insights to design teams for improving the user experience. Deborah was mentored into the field, and she enthusiastically mentors others into the field. You probably know one of her favorite proteges.

Ron Sova started out as an engineer, worked as a developer, attended MIAD, and after attending a usability presentation, became a user-centered designer. Continuing his focus on the user, Ron enjoys reading about the human brain and applies what he learns to UX design and user research. Ron loves sailing off into the sunset with his wife, Deborah.

Steve Grobschmidt has been a designer and user experience practitioner for over 17 years. He is currently a UX architect at Johnson Controls. He writes about UX and accessibility at his blog, The Art of Web Accessibility.

10. September 2015 by Michael Seidel
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